People are using no-code marketing tools without realizing it. Given the demanding nature of marketing and PR, efficient tools are essential for managing heavy workloads and meeting deadlines.
To effectively address the diverse needs of marketing and PR, let’s focus on identifying core requirements and functionalities.
As a full-stack marketer with over 12 years of experience, I've extensively tested numerous no-code marketing tools across diverse industries. The following performers have consistently delivered exceptional outputs, which helped me to achieve outstanding campaign results.
Let's break down the in-house workflow to determine the necessary no-code marketing tools for campaign efficiency.
Why no-code marketing tools?
- No-code tools help marketers to accelerate preparation time, to launch products to the market faster. No-code marketing campaign tools are quick to build and launch, naming Mailchimp (for email marketing) or Web flow (to build landing pages).
- Reduce reliance on IT for building internal marketing campaign workflows. No-code apps also help marketers to automate tasks better, which streamlines the working processes, freeing up time for strategic thinking.
- No-code apps are excellent for A/B testing, especially helpful to test new ideas and campaigns but still saving costs. The best A/B testing tool is Google Optimizer; which helps marketers to find the best way to approach the market.
- Marketers need actionable insights to optimize campaigns based on previous results. No-code platforms offer excellent user-friendly dashboards and reporting features, defined on requests.
- Explore the specific tools marketers need to excel in their roles, by the above requirements.
Best no-code app for marketers at a glance
|
Standout feature |
Pricing | |
|
AppAlloy |
Campaign management |
$4 per user per month |
|
Plagiarism checker |
$12.45 per month | |
|
ZeroGPT |
AI checker |
$9.99 per month |
|
charactercountonline |
Character counts |
Free |
|
Loom |
Screenshots and screen recordings |
Free |
|
CleanShotX |
Screenshots and screen recordings |
Free |
|
GIMP |
Image manipulation |
Free |
|
Canva |
Image manipulation |
$9.99 per month |
|
Adobe Photoshop |
Professional visual editing |
$22.99 per month |
|
Adobe Illustrator |
Professional visual editing |
$22.99 per month |
|
Zoho Social |
Social media management |
$10 per month |
|
Figma |
Interface design tool |
Free |
|
Webflow |
Website builder |
$14 per month |
|
Wordpress |
Website builder |
Free |
|
Mailchimp |
Email marketing software |
$20 per month |
|
GetResponse |
Email marketing software |
$19 per month |
|
Airtable |
Manage data |
$24 per user per month |
|
Google Sheet |
Manage data |
Free |
No-code apps for marketing campaign management
Key features
Effective marketing workflow is the core of effective marketing campaigns, which means that the marketing managers should know what people are doing and the outputs, in order to gain better action direction for next periods or campaigns.
No code apps play such important roles, especially to handle workflows for big teams.
The essential no-code app features may include:
- Team management with various features, including: shift management, request time off feature…
- Calendars and Kanban boards are essential tools for managing project timelines and team workloads.
- Chat and leave comments on each task, which helps the marketers collaborate better for faster action.
- Workflow automation between Sale and Marketing teams, to make sure that all leads and efforts are received and taken care of. Sales data is also crucial for the marketers to analyze the campaign, to achieve higher results in the upcoming campaigns.
- Minimum maintenance required: Managers need to focus on core marketing activities, not system maintenance. AI-powered, automation and minimal upkeep are essential for today's fast-paced business.
Guess what, AppAlloy is the ultimate solution for streamlined marketing campaign management.
Top solution: AppAlloy AI-powered app
- Pricing: $4 per user per month
- Pros
- Build apps quickly and easily with an intuitive interface, without too much configuration.
- Google Sheet sync available, which is perfect for Sales - Marketing activities
- Various input field types are available, including: Real-time captured photos, multiple file uploads …
- Cons: For extensive campaigns, AppAlloy's capabilities might be limited.
From $4 per user per month, AppAlloy is a perfect fit for a Marketing team with size of 10. AppAlloy premium subscription lets managers to create unlimited apps for multiple purposes:
- Use calendars and kanban board as the two main page layouts to handle timeline and team capacity.
- Monitor the quantity and quality of campaign leads with the Sales team.
- Product different team management forms, which is synced with Google Sheet.
AppAlloy’s mobile app builder is the perfect tool for any type of marketing team, allowing for data collection and contact management at any location.
Beside AppAlloy, you also can try Glide, AppSheet or Power Apps to implement Marketing activities.
No-code tools for copywriters
Content planning and creation is the key success factor to any marketing campaign; Marketing managers should find a way to streamline content planners and writers workflow, to effectively monitor costs, enhance production performance and content qualities.
- Plagiarism is the act of using someone else's work without giving proper credit. Plagiarism can severely impact your website's search engine ranking. Websites with high plagiarism rates risk being penalized or even banned from Google's index. You can use plagiarism checkers like Copyscape (premium feature) or Grammaly (free trial).
- To ensure high-quality content that ranks well in search engines and engages readers, consider using AI checkers like Originality.ai or ZeroGPT to verify the content's originality. Unoriginal or low-quality content can negatively impact user experience and search engine ranking.
- Character counts website is especially helpful to monitor metadata, including title and description of the page. Free tool includes: https://www.charactercountonline.com
No-code tools for image generation
Contents can be written in words, images and action motions, therefore, expertise in image generation and manipulation is a must-have skill for any senior marketer.
While in-house designers are valuable, no-code tools can significantly speed up simple design tasks. You should try the below recommendation to get things done on-time!
- No code apps for screen capture and recording: Loom and CleanShotX
- No code apps for image manipulation: Canva, GIMP
- No code apps for heavy image-editing: Adobe Photoshop, Adobe Illustrator
No-code tools for social media management
Social media management apps help marketers to schedule posts, monitor mentions, create dashboards, from multiple platforms within one single app. This management software is to streamline all social media efforts and workloads, including:
- Publishing and scheduling posts across multiple platforms.
- Analytics and Reporting, to track performance, audience engagement, and campaign ROI
- Social Listening, to monitor brand mentions, industry trends, and competitor activity.
- Engagement: allows users to reply to comments, messages or mentions.
- Team collaboration for content creation and approval.
Some social media management tools also allow users to create advertising campaigns with automated reports.
Top tool can be named as Zoho Social, with pricing only from $10 per month
- Pros: An integrated web-based social media management software; it’s integrated with other Zoho solutions, especially Zoho CRM, which allows integrated data transparency, which saves lots of time for manual work for marketers.
- Cons: Zoho Social's integration with other Zoho tools is time-consuming. Setting up the platform requires significant time and effort due to its interconnectedness within the Zoho ecosystem.
No-code tools for web builders
Landing pages and websites are essential for successful marketing campaigns. These platforms allow for the strategic placement of branding, content, and calls-to-action (CTAs) to maximize conversions, convert sales and ultimately to increase revenue.
Landing pages are focused on driving a single action, to convert visitors into leads or customers; while websites provide comprehensive information, to present full detail of a business, product or service.
Building a webpage process is painful, especially when marketers have to make plans, create prototypes, get approvals from multiple departments… and publish pages, based on the business needs and campaign purposes.
The top no code app for prototyping is Figma, now you can convert the Figma file into a web page by Webflow.
WordPress is a top choice for building SEO-friendly, user-centric websites. Flexible and extensive plugin ecosystems empower users to create visually appealing, high-performing online platforms.
No-code tools for email marketing
Email marketing is known to nurture leads, convert first time visitors into loyal customers. Email marketing is the must-have feature for any service business.
Key features of email marketing may include
- Manage customer database: Organize and segment your email list for targeted campaigns.
- Create appealing emails: Design visually appealing and responsive emails with drag-and-drop builders.
- Automate email campaign: Create automated email workflows based on behavior or triggers.
- Conduct A/B Testing: different email variations may bring different results, but all to optimize performance.
- Detailed analytics and report: Track performance metrics, including open rates, click-through rates, and conversions.
- Integrate emails with other Marketing actions: Connect with other channels, including Social media, Online advertising…
- Ensure deliverability rate: Ensure the emails reach the inbox and avoid spam filters.
Mailchimp and GetResponse are popular choices for email marketing campaigns, with free plans available, and paid options starting at $19 per month. However, pricing can vary based on your subscriber list size and desired features.
No-code database for marketers
No-code databases are cloud-based platforms, where marketers can create, manage, and analyze data without writing complex code.
The no-code data bases offer user-friendly interfaces, often with drag-and-drop functionality, making data accessible to everyone.
An appropriate no-code database should be easy to use, can be integrated with other platforms, with maximum flexibility and collaboration function for data sharing and team members interacting with each other.
Besides the basic no-code elements like interfaces and data structures, no-code databases should also contain the below key features:
- Data Import/Export, to transfer data between the database and other applications (e.g., spreadsheets, CSV files).
- Data Cleaning and Validation, to enhance data accuracy and consistency.
- Data Visualization, to create charts, graphs, and dashboards to analyze data visually.
- Real-time collaboration features for team members.
- Integration, to connect with other marketing applications, including CRM or marketing automation systems.
- Security, to protect sensitive data.
- Scalability, to handle increasing data volumes.
Google Sheets and Airtable are popular no-code database options for marketers. While Google Sheets offers a free tier with basic functionalities, Airtable requires a paid subscription starting at $24 per user per month but provides a more friendlier dashboard.
By utilizing these platforms, marketers can efficiently manage customer data, track campaign performance, and make data-driven decisions.
FAQs
- What is the purpose of no-code Marketing tools for copywriting?
- Ensuring high-quality writing by avoiding plagiarism and AI-generated contents.
- What is no-code Marketing tools for social media management?
- Social media management apps help marketers to schedule posts, monitor mentions, create dashboards from multiple platforms, which saves lots of time and also to optimise the workflow.